Global Travel Agency
— Role
Executive Creative Director Prophet 2017
— Services
Client lead, Brand Strategy, Naming, Dialog Style Principles, Voice, Chrome and UX Design Principles, Guidelines, Launch Video
— CHALLENGE
Global Travel Agency, a well-established player in the travel industry, faced challenges in adapting to the digital age. Their online presence was outdated, lacking mobile responsiveness and failing to engage modern travelers effectively. As a result, they were losing market share to more agile competitors who leveraged digital platforms more effectively.
— SOLUTION
Our creative agency undertook a thorough analysis of Global Travel Agency's digital footprint and market positioning. We devised a comprehensive digital strategy aimed at enhancing their online visibility and customer engagement. This included a complete website redesign with a focus on mobile optimization, intuitive user experience, and seamless booking functionalities. We implemented a robust content strategy, including SEO-optimized blog posts, destination guides, and customer testimonials to attract and convert visitors. Additionally, we launched targeted social media campaigns across multiple platforms to amplify their brand message and reach new audiences.
— RESULT
Following the implementation of our strategies, Global Travel Agency saw remarkable improvements in their online metrics. The redesigned website experienced a 40% increase in mobile traffic and a 25% rise in conversion rates. Social media engagement also surged, with a 50% growth in followers and increased interactions on posts promoting special travel packages. These enhancements not only revitalized their digital presence but also positioned Global Travel Agency as a leading choice for travelers seeking personalized and seamless travel experiences.
